R

5 networks connected

Social performance

TikTok is growing 12.6% month over month and now drives the highest engagement rate. Facebook reach is flat — reallocate production time toward short-form video.

Instagram

184.2K

+4.8%

1.2M reach · 5.2% eng.

Facebook

96.4K

+1.4%

812K reach · 2.1% eng.

LinkedIn

61.8K

+7.9%

402K reach · 6.4% eng.

YouTube

38.9K

+3.2%

288K reach · 8.1% eng.

TikTok

122.4K

+12.6%

2M reach · 9.7% eng.

Audience growth

Followers across all networks

Engagement rate

By network

Best & worst content

Ranked by reach-adjusted engagement

Behind the build: our attribution engine

LinkedIn · 84.2K reach · 1.8K saves

+9.4%Best

60s reel — 3 ROAS mistakes

Instagram · 412K reach · 9.8K saves

+11.2%Best

Product changelog carousel

Instagram · 18.4K reach · 210 saves

-1.1%Worst

Office culture photo dump

Facebook · 9.2K reach · 42 saves

-0.6%Worst

Posting heatmap

Engagement by day and time slot

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Thu
Fri
Sat
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Posting frequency vs reach

Are we posting enough on the networks that work?

Instagram

42 posts

1.2M reach

Facebook

36 posts

812K reach

LinkedIn

28 posts

402K reach

YouTube

12 posts

288K reach

TikTok

48 posts

2M reach