10 sources · Unified engine
Common analytics hub
Paid social opens 38% of journeys but closes only 19% — search and email finish the work. Blended CAC is $284 against a $2,140 LTV, a 7.5x return.
Meta AdsGoogle AdsSEOGoogle AnalyticsCRMSocialEmailWebsiteCallsSales
Blended CAC
$284
-7.4%LTV
$2,140
+9.1%LTV : CAC
7.5x
+12.2%Payback period
3.4 mo
-6.8%Organic vs paid revenue
Compounding vs purchased demand
Revenue by source
Attributed, data-driven model
Marketing funnel
Impression to customer
Impressions4.8M
Sessions612K · 12.7%
Leads21.8K · 3.6%
Qualified9.4K · 43.1%
Opportunities3.8K · 40.4%
Customers1.4K · 37.5%
Attribution models
How credit shifts by model
Customer journey
Median path to purchase: 6 touches over 19 days
DiscoveryDay 0
TikTok / Instagram Reels
ResearchDay 3
Organic search + blog
ConsiderationDay 9
Retargeting + email
DecisionDay 17
Brand search + sales call
PurchaseDay 19
Direct / checkout
Revenue by geography
United States$318,000
United Kingdom$142,000
India$74,000
Germany$98,000
UAE$71,000
Australia$63,000
AI insights
Shift $8.4K from Interest Stack to Advantage+
+$46K revenue / 30d · 92% confidence
Creative fatigue on 3 Meta ad sets
CPA -19% · 88% confidence
Cannibalization on /platform and /product
+6 positions avg · 84% confidence