Google Ads · Connected
Google Ads intelligence
Non-brand is capped by a 61% impression share while $18.2K flows to low-intent search terms. Reallocating unlocks an estimated 412 extra conversions.
Spend
$157,400
+2.8%ROAS
5.31x
+6.4%Avg impression share
57.8%
-3.1%Budget-limited on 2 campaigns
Avg quality score
7.2
+4.2%Conversions & spend
12-month view
Impression share by campaign
Lost share is mostly budget
Brand — Exact92%
Non-Brand — High Intent61%
Performance Max — Retail54%
Competitor Conquesting38%
Display Remarketing44%
Campaign overview
Sortable, exportable
| Brand — Exact | $21,400 | 11.2x | $0.94 | 12.4% | 92% | 9.4 | 1841 |
| Non-Brand — High Intent | $48,200 | 4.6x | $3.12 | 5.8% | 61% | 7.8 | 1420 |
| Performance Max — Retail | $56,800 | 5.4x | $2.48 | 4.2% | 54% | 7.2 | 1932 |
| Competitor Conquesting | $18,600 | 2.2x | $4.86 | 3.1% | 38% | 5.6 | 402 |
| Display Remarketing | $12,400 | 3.1x | $0.62 | 0.9% | 44% | 6.1 | 512 |
Search terms & intent
Negative keyword candidates flagged automatically
| marketing analytics platform | 4820 | $14,200 | 214 | Scale |
| best roas tracking tool | 3140 | $9,600 | 168 | Scale |
| hubspot alternative agency | 2280 | $8,100 | 96 | Monitor |
| free analytics dashboard | 5120 | $11,800 | 22 | Negative |
| how to calculate cpl | 3860 | $6,400 | 11 | Negative |
AI keyword expansion
New terms modeled from converting queries
marketing attribution software
8.1K vol · $12.4 CPC · High intent
agency client reporting tool
5.4K vol · $9.8 CPC · High intent
ai media buying platform
3.6K vol · $14.2 CPC · Medium intent
unified ads dashboard
2.9K vol · $7.6 CPC · Medium intent
Smart budget allocation
Recommended monthly split