Northwind Retail · Last 30 days
Executive dashboard
Revenue is up 14.2% while CPL fell 4.3% — paid social efficiency and organic compounding are carrying growth. Two campaigns need attention today.
Revenue
$812,000
+14.2%vs $711K last month
Ad Spend
$154,000
+3.4%Pacing 96% of budget
ROAS
5.27x
+10.4%Blended across Meta + Google
Organic Traffic
79.8K
+5.6%Sessions from search
Leads
2,184
+6.1%All sources
Qualified Leads
942
+9.8%43.1% MQL→SQL
Sales
1,428
+7.2%Closed-won deals
Cost Per Lead
$70.51
-4.3%Down from $73.7
Conversion Rate
3.42%
+0.4%Site-wide
Growth
+18.2%
+2.1%MoM revenue growth
Health Score
88 / 100
+4%Ads, SEO, CRM, site
AI Score
94
+6%Model confidence on forecast
Revenue vs ad spend
Monthly, blended across all connected platforms
Traffic sources
Share of attributed revenue
Leads & organic sessions
Compounding demand curve
Daily conversions
Rolling 30 days
Organic vs paid sessions
Channel balance over the year
AI recommendations
Ranked by projected impact
Shift $8.4K from Interest Stack to Advantage+
Advantage+ is delivering 2.7x the ROAS at 38% lower CPA over the last 14 days.
Creative fatigue on 3 Meta ad sets
Frequency above 3.8 with CTR down 41% week over week. Refresh hooks and thumbnails.
Cannibalization on /platform and /product
Both URLs compete for 14 shared queries. Consolidate and 301 the weaker page.
Lead quality dropping from TikTok
MQL-to-SQL rate fell from 34% to 19%. Tighten form qualification questions.
Device split
Sessions by device
Top locations
Revenue concentration
Channel performance
Spend efficiency by channel this month
Paid Search
$258,000
Paid Social
$210,000
Organic Search
$194,000
$81,000
Direct / Referral
$69,000